Pixar’s Brain Trust method is one of the most effective ways to generate brutally honest, high-value feedback without egos or defensiveness getting in the way. But it only works if you structure it correctly.
Here’s the exact step-by-step playbook for running these meetings—so you catch critical issues early and improve work before it’s too late.
To keep these meetings productive, your assistant should prepare three core documents ahead of time:
A single source of truth that includes:
This is where participants will add structured feedback. It should include:
To track what happens next, set up a template that captures:
These meetings succeed because they remove ego, defensiveness, and unnecessary debates. That requires precise language.
"Welcome everyone. We have 45 minutes today to review [specific work]. Before we begin, a reminder of our Brain Trust rules: No one in this room has authority to force changes. We don't defend our work—just listen and take notes. And we focus on identifying problems, not proposing solutions. Let's start with 5 minutes of silent written feedback."
"We have 5 minutes left. I’m seeing three major themes: [summarize key points]. Any critical issues we haven’t touched on? [pause] Alright, I’ll send the summary within an hour. [Presenter name], do you want to schedule a follow-up review now?"
A strict time structure prevents meandering discussions and keeps feedback focused.
→ 0-2 min: Reminder of Brain Trust rules.
→ 2-7 min: Silent written feedback (everyone types in the doc).
→ 7-35 min: Round-robin verbal feedback (structured discussion).
→ 35-42 min: Clarifying questions only (no solutions yet).
→ 42-45 min: Summary and next steps.
A simple spreadsheet helps track recurring issues and follow-through. Use columns like:
✔ Date
✔ Project/Item Reviewed
✔ Key Problems Identified
✔ Status (Open/In Progress/Resolved)
✔ Follow-up Date
✔ Notes
Your assistant should update this after every session—creating a paper trail of what was actually improved.
To get the most out of this system, ease into it before expanding.
Start with:
✔ ️Low-stakes projects (early-stage work).
✔ Small groups (max 6 people).
✔ 30-minute sessions for tight feedback loops.
Then gradually scale to:
✔ Larger group reviews with more voices.
✔ 45-60 minute sessions for deeper discussions.
✔ Later-stage projects with executive-level feedback.
I’ve run dozens of feedback sessions this way. The ones my assistant facilitates consistently produce better insights than the ones I run myself.
Why?
Because when you remove the highest-paid person's ego from the room, people actually say what they think.
And that means we catch major problems early, when they’re still cheap to fix—before they turn into disasters.
Want to implement this? Start with Step 1 and hand it off to your assistant.